I came across this striking Ad campaign and I had to find out more about it. It not only appeals to my aesthetic style, but the message is executed so brilliantly by the visual.
That being said, I do have one criticism. I don’t particularly like the copy “An accredited Responsible Care company for environmental safety.” Its just too obvious, dry, and impersonal. I wish the copy mirrored the modern and dreamy quality of the visual, perhaps something a long the lines of “Colors that celebrate nature” or “Paint with a purpose.”
Agency: TBWA\Santiago Mangada Puno, Philippines
Client: Boysen
